Runway vs. Revenue: Prada Q1 2025 – Stability and Growth in a Reshuffling Market
Prada Group delivers double-digit growth while elevating experience, community, and creative identity.
Consistent Growth, Cultural Precision
Prada Group reported Q1 2025 revenue of €1.34 billion, up +13% year-over-year, driven by high-quality retail sales (+13%) and disciplined execution. Prada brand performance remained flat YoY — a sign of stability in one of the toughest comp quarters of 2024 — while Miu Miu soared +60%, confirming its breakthrough trajectory.
Retail remains the Group's primary channel (91% of total revenue), with 8% to 10% attributed to online sales.
Building Experience and Brand Universes
Prada continues to lead a growing luxury trend: immersive physical spaces as brand storytelling tools. One key example is the opening of Mi Shang Prada Rhong Zhai in Shanghai — an architectural and gastronomic project conceived by director Wong Kar Wai, merging Milanese elegance with Chinese tradition.
Other recent activations include the Prada Caffè in Singapore and a dedicated menswear flagship on 5th Avenue in New York.
As seen across the sector, engagement and experience now equal equity. Prada embraces this shift with community-oriented retail, echoing themes explored in Business of Fashion's latest analysis on how brands build genuine communities.
Miu Miu: Cultivation Over Icons
Miu Miu continues to surge, led by leather goods, which now represents the brand's largest category. While it may not yet boast timeless icons, CEO Andrea Guerra refers to current bestsellers as "spectacularly successful lines we will nurture and cultivate." These include the Wonder, the Bow, the Akady, and the Aventure.
In the U.S., Miu Miu remains underpenetrated. The recently reopened SoHo store marks the beginning of targeted growth. Between 2025 and 2028, expansion across North America is planned.
Regional Balance & Resilience
Every region reported double-digit growth:
Europe: +14% (53% of retail)
Americas: +10% (17%)
Asia Pacific: +10% (36%)
Japan: +18% (14%)
Middle East: +26% (6%) — strongest regional performance
Despite volatility, Prada Group remains resilient and geographically balanced, with opportunities for deeper U.S. penetration and further APAC expansion.
Strategy, Pricing, and Outlook
No immediate price increases have been confirmed, but management acknowledged currency pressure from a strong euro, noting that any future price changes will remain within their disciplined historical range of +2% to +4.76%.
"Luxury is in reshuffle mode, and may remain so for the next 12 months. Prada represents stability in that transition." — Andrea Guerra, CEO Prada Group
With one major acquisition underway (Versace, closing H2 2025), creative reinforcements in motion, and experience-centric retail strategies, Prada Group is positioning itself as a steady compass in luxury's evolving landscape.
